Analisis Perilaku Konsumtif dan Fenomena Israf Digital Pengguna E-Commerce di Kalangan Mahasiswa Muslim

Abstract

The massive and rapid development of e-commerce platforms has triggered a shift in the shopping patterns of Muslim students, moving from the fulfillment of objective functional needs to compulsive consumptive behavior. The exploitation of digital features such as flash sales, personalized recommendation algorithms, and deferred payment facilities (paylater) has engendered the phenomenon of digital israf (extravagance), which contradicts the principles of Islamic consumption ethics. This study aims to map the manifestations of consumptive behavior, analyze algorithmic determination factors, and formulate a self-control modulation framework based on maqashid syariah to mitigate digital wastefulness among young academics. This research employs a qualitative approach through a multi-user case study, grounded in a critical phenomenological paradigm integrated with Islamic economic theology. Primary data were collected through structured in-depth interviews and observations of transaction histories, subsequently analyzed using the data intersection pattern convergence technique. The findings reveal that technological stimulation systematically distorts rational consumer considerations, thereby shifting shopping priorities from dharuriyat (basic necessities) to the emotional gratification of tahsiniyat (luxuries). Addressing this phenomenon requires the reconstruction of self-control through the application of at-tawassut (moderation) values, the restriction of digital transaction features, and the reinforcement of holistic Islamic financial literacy programs within higher education institutions.